Here at Helium, we love good software that helps humans do better business. We also think that direct mail is a killer way to cut through the digital noise and connect with humans in a personal way. Surprise and delight!

That’s why we took an hour of our time to tell you about PostPilot, which is bringing direct mail automation to Shopify brands.

Why should you care?

• People prefer direct mail to email in all industries

• Up to 90% of direct mail gets opened, compared to only 20-30% of emails

• Most of us just read the “primary” emails and ignore the “social”, “promotions”, and “updates”

• Direct mail recipients purchased 28% more items and spent 28% more money than people who didn’t get that piece of direct mail

• If you are marked as spam, they will never receive your email

Have we got your attention yet? 😄

What is Direct Mail Automation?

When it comes to direct mail marketing, you’ve probably heard it all. From how to compose an effective campaign to ways to customize your mail for higher engagement, there’s an abundance of information out there. 

But despite all this information, many marketers still find direct mail to be a tedious and time-consuming process - think address collection, spreadsheets, and local printers. That’s where direct mail automation comes in.

Direct mail automation is a modern and streamlined approach to traditional direct mail. Rather than spending hours on a single postcard, marketers can leverage powerful automation software that integrates with your Shopify store to send highly targeted, personalized, and triggered postcards efficiently and in real time. This not only saves time but also allows marketers to reach their target audience in a more effective way.

So, what makes direct mail automation different from traditional direct mail? The key differences lie in the automation and triggers, and the segmentation of your audience.

Automation and Triggers

Sending the right message to the right consumer at the right time is the ultimate goal of any marketing campaign. With direct mail automation, this is made possible through the use of triggers. Triggers work like cookies in retargeting campaigns. When your target audience comes into contact with your brand on any platform, a trigger “senses” this action and immediately sends them an offline personalized response. This allows for a more targeted and effective campaign that reaches your audience at the right time.

Segmentation

Direct mail automation also allows for better segmentation of your audience. You can buy all the address lists in the world, but without the ability to collect audience data and segment your audience, your campaigns will be less effective. With direct mail automation, you can collect data on your audience and segment them based on factors such as demographics, behavior, and purchase history. This allows you to create more targeted campaigns that will resonate with your audience.

Direct mail automation is a game-changer for marketers looking to make their campaigns more efficient and effective. With automation and triggers, you can reach your audience at the right time with personalized messages. And with segmentation, you can create campaigns that resonate with your audience. So, the next time you’re thinking about sending a direct mail campaign, consider using direct mail automation instead.

Want to learn more?

Our friends at PostPilot talk about the benefits and best practices of direct mail automation.