When you open a new Shopify store, customer accounts are disabled by default, which means you will need to manually enable them. Turning on customer accounts is a free and simple way to increase customer retention and reduce friction during checkout.
When a customer creates an account on your store, Shopify stores password-protected information about the customer including their order history and current order status. Your customers’ details, such as address information, will then be autofilled during checkout resulting in a more seamless checkout experience.
By default, customer accounts are disabled, which means if you’re new to Shopify you will need to enable them if you’re new to Shopify. You can make customer accounts optional or required. When creating an account, customers are redirected to a separate account creation page, typically located at example-store.com/account/register.
To edit your customer account settings:
Click here to open your store’s checkout settings or navigate to Settings > Checkout from your Shopify admin.
Please note: making customer accounts required will almost certainly result in lost sales. You only want to make accounts required in a few scenarios that don’t apply to most people, such as if you sell exclusively to pre-approved wholesale customers or if you sell age-restricted products and need customer accounts to assist with age verification.
Once you enable customer accounts, it’s time to optimize your registration form and start gathering information to help you streamline your business and grow your profits. The Customer Fields app allows you to easily edit your store’s registration page and syncs customer data directly to your Shopify admin. If you want to know more about your customers or allow them to opt-in for marketing, check out Customer Fields with a 14-day free trial.