The key elements to effective customer profiling

March 2, 2017

Gathering customer information for your e-commerce store is important, so why not make it top-notch? This article explores the criteria involved in making a great customer profile. By discovering the best way to engage with your customers, you can add value to your store’s customer interaction and demographics. Consider building an ideal profile for your targeted customers—primarily those who will benefit your company. Refining these marketing strategies are key to understanding your customers and helping your business thrive.

Here’s four ways to build a great customer profile:

1) Identify the primary needs of your customers, how they found out about you, and what you can offer them.

By evaluating your current customer information, you can more efficiently forecast and target future customers. Find out what makes your products unique to your customers and how you can adjust to what they’re looking for. One of the essential ways to innovate your e-commerce store is by evaluating how you can improve & apply your consumer knowledge.

2) Demographic factors are fundamental to gathering statistical information about your customers.

We recommend creating some generic fields in order to fully understand what kind of crowd your company is attracting. Consider learning characteristics such as age, gender, location or occupation. Basic fields such as these are profoundly insightful when looking at the consumer population as a whole. If you’re into statistics, this will also give you a chance to work those numbers.

3) Personalize to your preferences and specialties.

Every store is unique and requires it’s own set of customer information. This is where thinking outside the box comes into play; evaluate what information your company finds value in. Whether it’s dress size or kitchenware preference, customize and prioritize to what you consider beneficial to your e-commerce store.

4) Last of all: don’t over-do it.

This is likely the most significant piece of advice. Keeping your fields simple is key to a beautiful & effective customer profile. Although the amount of fields you create is essentially unlimited, we recommend no more than 20. When you have too many fields, it can 1) overwhelm your customers 2) clutter up the webpage 3) add more data to process & filter through. Don’t collect any information that isn’t vitally important.

If you’re searching for a way to gather unique customer information for your e-commerce Shopify store, look no further. Check out our app Customer Fields and start creating custom fields for customer registration & editing.

Helium builds apps, themes, and stores on Shopify.

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